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Recognize people are at the lower level needs.Here are some ideas you might use for dealing with your team members during this time: Tips for Business Using Maslow’s Hierarchy of Needs

You might be expecting your people to be motivated by what formerly motivated them. With coronavirus this has all been destabilized the satisfaction of the basic needs is necessary now – with many people uncertain of their continued pay, uncertain about employer and government assistance, afraid of commuting to the office or being exposed to the virus, poor sleep due to stress and trying to work remotely with insufficient space or tech and little to no in-person colleague interaction. Note, I’m not talking zero-hours contracts and negligent operations. As such, they are often in the esteem and self-actualization levels. They have secure pay, a safe working environment, the ability to eat, drink and use the toilet during work, their families are provided for and they feel part of a ‘work team’ or group. In most office jobs, the average worker normally has all their basic needs met. Maslow’s Hierarchy of Needs Business Scenario Throw in diminished supply, triggering scarcity fears, and you see why there were empty shelves. So many unconscious factors contribute to its broad popularity as a purchase. It is also literally soft and comforting in feel and texture, and a relatively inexpensive purchase for a physically large item that has no expiry date. Toilet paper, toilet roll, loo roll or bum wad (whatever you call it) is a means of satisfying some basic needs, providing some comfort and security for yourself and your family. Many people psychologically are on the lower rungs of the hierarchy in reality.Įven those not a risk of losing their job or home might also feel this due to fear and anxiety for themselves and others they know. Add in the remote working and imposed distancing and isolation from friends and family and no wonder people are at Maslow’s “Basic Needs” level. Will they have a job? Can they provide food to their families especially after seeing empty shelves? How long can they afford their home if they lose their job or their company collapses? These are real questions, fears and situations people have faced and continue to experience this year. In the face of fear and uncertainty, which a pandemic elicits, people’s needs revert to more basic levels. You might be seeing why Maslow’s theory might be relevant to the loo roll shortage and why loo roll delivery has increased as a niche delivery service this year. Maslow’s Hierarchy of Needs Example – Stockpiling Toilet Paper Individuals need to feel a certain degree of internal satiation to move up the levels. This shows how needs must be met for an individual to be motivated to move to the next level and then behave accordingly. So, for behaviour and hence motivation to rise to the next level, each level needs to be satisfied for the individual. The goal of his theory was to attain self-actualization hence it appearing as the pinnacle.Īlthough the top tier appears first in every hierarchy depiction, humans move through these needs from the bottom up. Now we know those levels can be overlapping and more fluid – this is relevant to the loo roll shortage so stay tuned.Īlthough the hierarchy is often depicted by a pyramid, this never appeared in Maslow’s original work. Historically, it was believed that the needs of one level had to be completely satisfied before ascending to the next. In simplified terms, he proposed that human behaviour is based on psychological needs we want fulfilled, often unconscious needs. What is Maslow’s hierarchy of needs?įirstly, Maslow’s Hierarchy of Needs was published in 1943 by Abraham Maslow, an American psychologist, in his paper “A theory of Human Motivation” in Psychological Review. Let’s start with the theory before we move onto the application and tips. And what does stockpiling toilet paper have to do with leadership? Lots – as it’s an example of human behaviour and motivations that might be present in your organization in a different way. Is there a toilet roll shortage at your grocers? Lockdown 2.0 has seen an increase in binge buying, albeit not to the point of massively empty shelves like we had in the Spring.